Terms of Use

By using the Brand Clarity platform, you accept these Terms of Use. If you do not agree with any provision of these Terms, do not use the platform. These Terms apply to all visitors and users, whether they use free or paid features.

Brand Clarity is a digital platform for building a strategic brand foundation. Through guided digital tools, educational context, and AI support, it helps users clarify decisions about their target audience, brand, communication, and identity direction.

The platform works in four steps:

• The application provides educational context.
• AI helps users reconsider their answers.
• The user makes the decisions.
• The Brief brings together confirmed decisions and guidance for implementation.

• Brand Clarity Check: a free brand-clarity diagnostic that compares your brand definition with publicly available sources and highlights what is clear and what is unclear.
• Target Audience Builder: a free guided tool for defining the target audience and ideal customer.
• Target Audience Brief: the final output of the Target Audience Builder.
• Brand Clarity Builder: a paid guided process for developing a broader brand foundation.
• Brand Clarity Brief: the final output of the Brand Clarity Builder, with confirmed decisions, conclusions, and guidance for implementation.
• Export of results to PDF, where enabled.
• Delivery of results by email, where enabled.
• 1:1 Expert Support: a separate service whose scope is defined individually.

The platform may be used by adults, entrepreneurs, companies, authorized representatives of legal entities, and individuals working on a brand, project, or business idea. Use by minors is not permitted.

You are responsible for the accuracy and legality of the information you enter into the tools, and for having the right to use it. Brand Clarity is not required to verify the truthfulness or legality of your inputs.

You may not enter:

• unlawful content;
• content that infringes the rights of third parties;
• confidential third-party information without appropriate permission;
• unnecessary sensitive data;
• abusive, discriminatory, misleading, or harmful content;
• content intended to facilitate misuse of the platform.

AI suggestions within the tools are provided as support, not as final decisions. An AI suggestion may be incomplete, inaccurate, or unsuitable for your situation. You review it, edit it where necessary, and confirm it before it becomes part of the final result.

Brand Clarity does not guarantee specific business, legal, financial, market, or creative outcomes based on the results of the tools.

Results are based on your inputs and the wording you reviewed and confirmed. The Brand Clarity Brief is a documented strategic foundation for further work and implementation.

The Brand Clarity Brief is not:

• legal advice;
• financial advice;
• the result of market research or a substitute for it;
• a check of name or trademark availability, or a legal assessment of registrability;
• a guarantee of business success.

• Brand Clarity Builder is a paid digital product with a one-time price of €199.
• Access is intended for one brand or project.
• Access lasts 6 months from activation.
• Access is enabled after confirmed payment.
• Access is linked to the email address you use during purchase.
• Payment is processed through an external payment provider, such as Stripe. Brand Clarity does not store payment card details; card processing is performed by the payment provider in accordance with its rules.
• An invoice or payment confirmation is issued in accordance with applicable law and based on the information available at the time of purchase.

As a consumer, you generally have a statutory right to withdraw from a distance contract within the period prescribed by law. For Brand Clarity Builder, access to digital content may begin immediately after confirmed payment.

Before purchase, we ask you to expressly confirm that you want access to the Brand Clarity Builder digital content to begin before the end of the 14-day withdrawal period, and that you understand that, once delivery of the digital content begins under the conditions provided by law, you lose the statutory right to withdraw from the contract.

This does not exclude your statutory rights if the digital content is not delivered to you or is not in conformity with the contract. A technical error that prevents delivery of paid access may be reported to podrska@brandclarity.click so that we can resolve the issue.

Questions regarding the exercise of statutory consumer rights may be sent to office@brandclarity.click. Each request is considered individually and in good faith, in accordance with applicable regulations.

1:1 Expert Support is an individual service that is separate from the tools and does not have a publicly displayed price. The service requires a separate inquiry. Scope of work, price, timelines, and deliverables are agreed individually with each client. Submitting an inquiry does not guarantee availability or acceptance of the engagement.

The website content, process structure, tool questions, presentation of the methodology, design system, product names, copy, and materials belong to Brand Clarity or the relevant rights holders.

You may use your generated results for your own brand, project, or business.

The following is not permitted:

• copying, reselling, or reproducing platform materials;
• developing a competing tool or product based on the structure, questions, or content of the platform without permission.

You retain the rights to the data you provide about your brand, project, and business. Brand Clarity does not claim rights to your brand, idea, business, offer, name, or the answers you enter. We process your inputs only to the extent necessary to provide the service, support, and platform functionality, in accordance with the Privacy Policy.

• We do not guarantee business success based on the results of the tools.
• We are not responsible for decisions made on the basis of unverified or incomplete results.
• We are not responsible for inaccurate or incomplete user inputs.
• We are not responsible for the operation of external service providers in circumstances outside our reasonable control.
• We do not guarantee uninterrupted or secure availability of the platform at all times.

Brand Clarity may update, improve, pause, or discontinue certain features as the platform develops. We aim to keep the platform available and useful, but we reserve the right to make changes without prior notice, unless applicable law requires otherwise.

The platform uses external services, including a payment provider (such as Stripe), hosting, email, AI infrastructure, an analytics tool (Google Analytics 4), and a tool for measuring marketing activities (Meta Pixel). Analytics and Marketing are used only with your consent, which you can give, withdraw, or change through “Privacy settings”. For details on data processing and how you manage your choices, see the Privacy Policy. For all external services, the terms of use and privacy policies of their providers apply, and we invite you to review them.

The following is not permitted:

• misuse of the platform in any form;
• unauthorized access to systems or data;
• automated collection of content (scraping);
• copying and reverse engineering to recreate the platform;
• reselling access or results;
• use that could harm the platform, other users, or third parties.

The Terms may be updated from time to time. The date of the last update is shown at the top of the document. Continued use of the platform after changes constitutes acceptance of the updated Terms.

These Terms are governed by the laws of the Republic of Serbia, unless applicable regulations provide otherwise. We will seek to resolve any disputes amicably, and, if that is not possible, they will be resolved before the competent authority in accordance with applicable regulations.

For questions regarding these Terms, you can contact us at office@brandclarity.click.