Privacy Policy

Brand Clarity respects user privacy. We process data only to the extent necessary for the platform and its tools to operate, to provide access, to communicate with you, and to meet legal obligations. This policy explains what data we process, why we do so, on what basis, and what rights you have.

Please read this policy to understand how we handle the data you entrust to us.

The data controller is Brand Clarity. Brand Clarity is a digital platform for building a strategic brand foundation.

For any questions regarding privacy, data processing, or exercising your rights, you can contact us by email at:

• office@brandclarity.click

The controller determines the purposes and means of processing personal data in accordance with this policy and the applicable laws of the Republic of Serbia.

To enable the tools, generate results and provide access, we process:

• your name, where you provide it;
• your email address;
• the brand, project or business name you enter;
• answers entered into the Target Audience Builder;
• answers entered into the Brand Clarity Builder;
• for Brand Clarity Check: your email, optional name, brand or project information, the public URLs you provide, your answers to the diagnostic questions, and publicly available information that the Check analyzes to assess brand clarity. Brand Clarity Check does not access private or restricted data from social media, or any other non-public sources;
• results that the system generates or that you confirm, including the Target Audience Brief and the Brand Clarity Brief;
• account information and access status;
• the content of communications sent through forms, email and the support system;
• technical data that your browser and device send automatically, such as browser type, device and general usage data;
• payment-status data that the payment provider, such as Stripe, sends to us.

Brand Clarity does not store payment card details. When you pay through Stripe or another payment provider, card processing is carried out by that provider. We retain only information that a payment was made and its status, to the extent needed to enable and administer access.

We collect data when you:

• complete Brand Clarity Check, Target Audience Builder, or Brand Clarity Builder;
• download or request a result, including the Target Audience Brief, the Brand Clarity Brief and a PDF where enabled;
• purchase access to a paid product;
• contact us through a form or by email, including support at podrska@brandclarity.click;
• use the website.

We process data in order to:

• provide the tools and their functionality;
• generate results from your answers;
• store and display your results;
• enable PDF download where enabled;
• send results by email where enabled;
• enable paid access and manage access and payment records;
• provide support and communicate with you;
• maintain and improve the platform;
• maintain system security and prevent abuse;
• meet legal and financial obligations.

Inside the tools, AI may help formulate and structure answers. AI does not decide on your behalf. You review, edit and confirm the wording retained in the final result of the relevant tool.

Please do not enter:

• unnecessary sensitive personal data;
• confidential legal, financial or medical information;
• personal identification numbers;
• confidential information about third parties without permission.

Your inputs may be processed by AI service providers solely to provide the requested functionality, in accordance with this policy and the terms of those providers.

Data is processed on the following legal bases:

• your consent (for example, for optional communications and for analytics or marketing tracking where your consent is required for such processing);
• performance of a contract or steps taken prior to entering into a contract (providing the tools, access and results);
• legitimate interests (security, preventing abuse and improving the platform);
• legal obligations (keeping financial and tax records and similar).

We retain data only as long as needed for the purpose for which it was collected, for enabling access and support, and to meet legal and financial obligations and protect legitimate interests. Once the purpose ends, we delete or anonymize the data, unless longer retention is required by law.

General retention approach:

• accounts and result history: retained during active use and afterwards to the extent needed for access and support;
• payment and tax-relevant data: retained in accordance with legally prescribed periods;
• copies of communications: retained as long as needed to resolve inquiries and maintain records where justified;
• data stored in the browser: retained only for the needed session or to resume work, in line with the purpose.

To provide the service, we may share data with the following categories of processors:

• hosting provider;
• email service provider;
• AI infrastructure provider;
• analytics provider (Google, for Google Analytics 4), only with your consent for Analytics;
• marketing measurement provider (Meta, for Meta Pixel), only with your consent for Marketing;
• payment provider, such as Stripe;
• PDF generation or export tools, where in use;
• legal, accounting and technical collaborators, where necessary.

Processors process data on our behalf and in accordance with this policy and applicable regulations.

Some of the listed providers may process data outside the territory of the Republic of Serbia. In such cases we apply appropriate safeguards, such as contractual obligations imposed on processors, standard contractual clauses or other measures recognized by applicable law, so that the level of protection of your data remains adequate.

To operate the platform, we use technical browser storage that is necessary for certain tools to function:

• Brand Clarity Check stores session data in browser session storage (sessionStorage) for the current window, only to manage the anonymous session and verify ownership. We do not store the content of your answers locally;
• Target Audience Builder stores in browser local storage (localStorage) the technical data needed to find and resume your anonymous draft. The answers themselves are stored on the server, not locally;
• when moving from Target Audience Builder to Brand Clarity Builder, your saved target-audience result may be stored in browser local storage (localStorage) so that, with your confirmation, you can transfer it into Module 02;
• the login and platform infrastructure may use necessary technical browser storage required for authentication and app functionality.

This data is technically necessary for functionality and is not used for marketing tracking.

Optional technologies that are not necessary are grouped into two categories that you can enable or disable separately: Analytics and Marketing. Necessary technologies are always active to the extent required for the platform to work, and cannot be disabled if you want to use the relevant functionality. You can change your choice for the optional categories at any time through the “Privacy settings” option.

Under the Analytics category, Brand Clarity uses Google Analytics 4 (GA4) to understand how the website and platform are used and to improve the user experience. GA4 loads and runs only after you give consent for analytics tracking. If you decline the Analytics category, GA4 does not run, while everything else on the platform continues to work normally. You can change your Analytics choice later through the “Privacy settings” option. Google acts as the provider of that analytics technology, in accordance with its own terms of use and privacy policy.

Under the Marketing category, Brand Clarity uses Meta Pixel to measure the effectiveness of marketing activities and optimize those activities. Meta Pixel helps us understand the actions users take after marketing communications and ads. Meta Pixel loads and runs only after you give consent for marketing tracking. Declining the Marketing category does not prevent normal use of the platform. You can change or withdraw your Marketing choice later through the “Privacy settings” option. Meta acts as the provider of that marketing technology, in accordance with its own terms of use and privacy policy.

You can configure or disable cookies and local storage in your browser.

Regarding the processing of your data, you have the right to:

• access your data;
• correct inaccurate data;
• delete data;
• restrict processing;
• object to processing;
• withdraw consent;
• data portability, where applicable;
• lodge a complaint with the competent authority.

You can exercise your rights by contacting us at office@brandclarity.click. If you believe that processing was unlawful, you can contact the Commissioner for Information of Public Importance and Protection of Personal Data.

We apply appropriate technical and organizational measures to protect data, in accordance with the type and risk of processing. However, no system is completely secure, so we cannot guarantee absolute protection of data during transmission or processing.

The website may contain links to or integrations with external services, such as Stripe and other tools. Those services have their own privacy policies and terms of use that apply to their use. Brand Clarity has no control over how those services process data.

This policy may be updated periodically to align with changes to the platform or regulations. The date of the last update is shown at the top of the document. Continued use after changes constitutes acceptance of the updated text.

For questions regarding this policy and data processing, you can contact us at office@brandclarity.click.